Understanding the Basics… about me!

Hi, I’m Lily Yadeta; a brand and visual designer based in Vancouver, BC.

I design with a focus on clarity, emotion, and cultural relevance, creating work that not only communicates but resonates. My approach blends strategic thinking with a strong visual voice, allowing me to build brands and experiences that feel both intentional and alive.

As a graduate of BCIT’s Graphic Design program, with a background in marketing and e-commerce, I bring a balance of insight and experimentation to my work. I’m interested in how design shapes perception, behaviour, and everyday experiences. My passion derives from my aim to create work that connects, challenges, and leaves a lasting impression.

Outside of design, you’ll find me training in Taekwondo, chasing new creative side quests, or on the hunt for the perfect matcha :)